The article is written and saved. Here's a summary of what I produced:
File: app/research/plb-scandal-vetting-property-agents.md
Title: After the PLB Scandal: How to Vet a Property Agent in the Age of Personal Brands
Coverage (~4,400 words):
- Hook opening with the website-disappearance image, landing the thesis (personal brand ≠ track record) and primary keyword "how to vet a property agent" in the first paragraph
- What Happened — the timeline, the KW exodus numbers, why the collapse was total
- The Parasocial Trap — authenticity gap, horn effect, grievance amplifier, with the analyst quotes (Jose Raymond, Christel Goh, Mark Yip)
- The Regulator Can't Save You — CEA jurisdiction limits, "floor not ceiling"
- The Data-Over-Charisma Checklist — the 6-step core deliverable, each anchored to a free public source
- The Cooling Market — Q1 2026 data tying market softness to higher stakes
- Industry scale perspective
- Food for Thought (5 questions) + conclusion +
<hiva-cta>
Visuals embedded inline:
- 4
<chart>blocks (KW exodus, regional price change, agency sizes, all real research figures) - 5
<mermaid>diagrams (scandal timeline, parasocial decision tree, CEA jurisdiction flow, the 6-step checklist, commission-conflict diagram) - Multiple data tables
SEO: keywords in headings ("How to Vet a Property Agent", "The Regulator Can't Save You"), metadata block with excerpt/category (Trending News)/tags/seo_keywords.
Every statistic traces back to the research brief — no fabricated numbers. One note: I labelled the category Trending News since the piece is anchored to a breaking saga; if you'd prefer Policy Watch (given the heavy CEA-jurisdiction angle) or General Research, it's a one-line change.